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Search engine optimisation has become very important because almost all people surf the net. When people search for a site they must be able to get the site faster. This is done by the search engines. Theses seo’s clears the traffic and make the website appear more easily. When you want to optimize a site it is very important that the websites contents can be edited primarily and the HTML code can also be edited. By doing that is by optimizing the search words are made relevant and while doing indexing activities of the search engines it is necessary that the barriers are removed. SEO refers to the search engine optimizers. These search engine optimizers seo’s can be either a part of the company or can be an in-house search engine optimizer. The company can have search engine optimization as stand-alone that is only job or it may have search engine optimizers the seo’s as special unit and cover the jobs related to search engine optimisation. When it comes to categorization of search engine optimisation it falls under two major groups: The white hat and the black hat. These techniques aim at two things either the search engine optimization as an element of good design or skill which the search engines do not endorse. People who work on this technique can be called as a white hat seo if they aim at good design or a black hat if the case is contrary.